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We invest in Downtown Johnson City through cultural experiences that create lifelong memories for today and tomorrow. We produce the Blue Plum Festival and Johnson City Christmas parade each year to bring our neighbors together and promote health, community and the arts!


The Blue Plum Festival began in 1999 with the goal of bringing awareness to Downtown Johnson City — and having a little fun! We have watched our downtown flourish and continue to bring the festival to the greater Johnson City community each year, highlighting our growing and thriving downtown area.

Downtown Music and Arts Festival
Johnson City Christmas Parade


The Blue Plum Organization is proud to present the Johnson City Christmas parade each year. People of all ages come out to see the floats, dance teams and local high school bands perform. This is a holiday tradition you don’t want to miss!

Images provided by 

Pictures of Blue Plum Festival
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