The Blue Plum Gives Back program came about in 2020 as the organization was seeking ways to support arts in Downtown. The mission of the organization is to invest in Downtown Johnson City through cultural experiences that create lifelong memories for today and tomorrow. The first project, was to co-sponsor a mural with Johnson City Public Art. This mural will be completed for unveiling at our 2022 Blue Plum Festival. We also provided funding towards the Downtown Square Breezeway project through this program in 2020.
The Blue Plum Festival has been the premiere music and arts festival in downtown for 19 years and plans to return for 2022. When unable to the festival in 2021, $20,000 was set aside through the Blue Plum Gives Back program to support public programs, events and initiatives that stimulate art, music and culture in Downtown Johnson City. 2021 events were held every weekend in June and included The Cross Anchor Reunion Hang, the Downtown Yoga Festival, Down Home Plum Fun, and multiple Friday after 5 events.